Nino is DEMANDING –
if a product or a service doesn't meet its promises, he sure will be going elsewhere.
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Nino is DEMANDING –
if a product or a service doesn't meet its promises, he sure will be going elsewhere.
Nina is SELF CARING –
aware of the food she eats, she checks the ingredients list in order to choose the best products for her health.
Nino is CONSCIOUS –
as a citizen consumer, he is sensitive to NGO's speeches, and to brand's environmental engagement.
Nino is CONNECTED – constantly in contact with his friends, he also talks about his consumer's choices with them.
Nina is IMPATIENT – she wants it all, and she wants it now: no way fer favorite yogurt is out of stock.
Nina is SOCIAL –
positive or negative, she has no hesitation to share her buying experiences on social media.
